Type: noun, adjective

Definitions: (noun) If something has or shows potential, they will likely be very good in the future. (adjective) A potential customer, benefit, problem, etc. is one that might happen in the future.

Examples: (noun) New organic farming methods have the potential to be more efficient than traditional, non-organic ones. (adjective) To grow, a business must identify potential customers and their needs. (adjective) Realistic goals can then be set to prevent potential problems from becoming actual ones.

Synonyms: adjectives: future, possible. nouns: ability.

Academic Word List Sublist and Group: 2 D